About the project

Specialmoves worked closely with BBH and Unilever to deliver a site operating across Europe in multiple languages. Each territory manages their content with a bespoke CMS built using Adobe AIR plugged into a .NET backend.

Our approach was to design a back-end system that is capable of supporting both a Flash and standards compliant HTML front-end simultaneously.

Flash enables a rich interactive experience and fine control over visual design. HTML ensures accessibility, SEO and just about any language to be supported.

Features include:

• True separation of content from presentation
• Full Unicode support (including double-byte character sets)
• Right to left language support
• Multiple languages for a single local market
• Translation tool, allowing local markets to easily translate a master content into their own language
• Multiple password protected log-ins allowing local markets to only access their own site
• Staging server support allowing full review before pushing changes live
• Full integration with the Unilever hosting platform
• Support for all media types including text, video images and animation
• Bespoke User Interface optimised for the tasks administrators actually need to carry out
• In use by local market Unilever personnel in approximately 15 territories
• Ability to add and remove whole sections and sub-sections of content
• Ability to prioritize content
• Flash front-end support
• Data capture management (integration with Traction)
• Community management

The engineering behind our CMS is rock-solid and real-world tested. It’s fit for purpose and has had great feedback from the people that have used it.