AR Projects - Specialmoves
We've just completed two augmented reality projects for Manchester City: the incredibly successful 'Lift the Cup' campaign in 2011 (read more below) and a new commission to to support the release of the new Manchester City Football Club ‘Clever Cards’. We can’t show you what we created without spoiling the competition, but from what we can tell, it put a smile on a fair few faces!
So back to our first campaign “Lift the Cup”. In 2011 Manchester City lifted the FA Cup for the fifth time. The FA Cup is the oldest football competition in the world. Every fan and player dreams of lifting the trophy for their team at Wembley. Very few ever do - but now some lucky fans can get a little bit closer.
The application harnesses AR to allow both English and Arabic speaking fans to see themselves holding a virtual FA Cup. It's a great way for 'The Blues' supporters to relive their moment of FA Cup glory and to gloat to their Manchester United - supporting friends by sharing the images by email or Facebook. You couldn’t quite kiss this trophy, but you could get pretty close!
